What Rebel Kid (Apoorva Mukherji) Taught Me About Owning My Voice and Growing Unapologetically

We often treat self-help like a checklist — journaling, meditating, eating clean. But real self-growth? Sometimes it begins with a random scroll on YouTube Shorts. That’s how I came across Apoorva Mukhija, aka Rebel Kid.

She didn’t show up as a recommendation. She showed up as a vibe.

At first, it was her voice — calm but bold. And then those unapologetic “Kaleshi Aurat” T-shirts. I couldn’t explain it, but something about her energy felt both chaotic and captivating. I watched one reel, then another. Before I knew it, I was deep-diving into her channel — and what I found was a girl who turned everyday mess into meaningful, addictive storytelling.

She may not be on the usual lists of the Best YouTube Channels out there — but for me, discovering her felt personal. Her energy, her rawness, and the way she shares her world made me reflect on how powerful owning your voice can be.

Even when I thought, maybe this is all exaggerated, I still wanted to keep listening. Because she made it feel real — and that’s where her power lies

Owning Her Voice — and Teaching You to Own Yours

Apoorva doesn’t try to fit into anyone’s idea of “decent” or “ideal.” She says what she wants, how she wants — even if the language is bold or the topics uncomfortable. She lives loud, speaks boldly, and yes, often uses explicit words.

In one of her viral videos, she drops profanity as casually as someone else might say hello. It’s part of her presence — unfiltered, unapologetic, attention-commanding.

And yet, this isn’t just for drama. There’s a lesson in it:

Confidence can be loud. But authentic confidence is selective.
Apoorva’s volume may be part of her identity, but what’s more compelling is her clarity. She knows who she is — and that’s what really holds the room.

Romanticizing Life on Your Own Terms

One of my favorite things about Apoorva is how she turns simple things — birthday trips, travel moments, or everyday chaos — into beautiful, engaging content. That Thailand trip series with her ex and her then-best friend Rida? Addictive. The last five seconds of each reel linked perfectly to the first five seconds of the next. As a viewer, you couldn’t not continue.

But what stood out to me the most was this: she didn’t wait for the perfect moment or crew. She made the trip happen with whoever was available. No holding back, full drama, full chaos — and still, she shows up to create. That too, is a deeply self-loving act.

Sometimes, watching someone like Apoorva unapologetically live her life — travel, dress loud, say what she feels — makes you reflect on the younger version of yourself. The one who craved that kind of freedom but stayed quiet, polite, or scared to ask. And now, as adults, we get to choose differently. We get to honour those old desires. That’s what I wrote about in this blog on spending adult money, the quiet magic of giving yourself what your inner child never got.

The Complexity Behind the Confidence

Apoorva Mukhija isn’t someone who softens to be liked — and that’s the most psychologically fascinating part of her personality. Watch any long-format interview or vlog, and you’ll notice: she’s not defensive, not remorseful, and definitely not here to make herself smaller to please anyone.

In fact, her energy holds one central theme: “I will say what I want — take it or leave it.”
But that boldness doesn’t come from arrogance. It comes from years of being dismissed, misunderstood, and emotionally displaced. Raised under a strict environment, and constantly shifting between cities, she wasn’t handed stability — she built it through voice, expression, and online identity.

This is why her confidence often feels layered:

• She uses volume and language as power tools — not for shock, but for survival.
• She is emotionally expressive — but on her terms, not the internet’s expectations.
• She doesn’t perform softness to gain sympathy. She performs truth — even if it’s messy.

She isn’t sorry for being loud, dramatic, or intense — because those are not weaknesses. They’re part of her chosen voice. In a world where women are taught to shrink, Apoorva expands — fully, fearlessly, and sometimes too much. And that’s the point.

Her confidence isn’t curated. It’s constructed — out of resistance, individuality, and a refusal to be “likeable.”

What You Can Take from Rebel Kid Energy

You don’t have to be like Rebel Kid. You don’t have to speak like her, dress like her, or post like her. But there are parts of her personality that reflect truths we all need to remember — especially if we’re working on becoming a better version of ourselves.

Here are self-growth takeaways Rebel Kid inspires:

1. Master the Art of Storytelling

Whether in conversations, presentations, or posts — storytelling gives your truth power. Rebel Kid doesn’t just share — she builds curiosity. Every pause, word, and gesture is deliberate.

Try this: Slow down when you speak. Pause. Let your words land.

2. Use Style as Energy

Her outfits — especially her bold T-shirts — aren’t just quirky. They carry energy.

Try this: Wear something that aligns with how you want to feel, not how people expect you to look.

3. Be Loud… But With Direction

Her volume isn’t random. Even when she swears or grabs attention, there’s clarity behind it. That’s what makes her compelling.

Try this: Say less, but mean more. Speak up — not for noise, but for truth.

4. Celebrate the In-Between

If you’re in your 20s and life feels unclear — same. Rebel Kid reflects that chaos, but she doesn’t hide from it. She shares it. She turns it into something.

Try this: Document your season. Journal it. Talk about it. It’s yours, and it’s worthy.

Your 1% Shift Today

You don’t have to be Rebel Kid.
You don’t need to be loud, dramatic, or use bold language to own your space.

Maybe your words are different — classy, sophisticated, elegant.
If that’s your energy, be unapologetic with that.

Just like Apoorva owns her loudness, you can own your calm.
Unapologetic living isn’t about copying someone else’s volume — it’s about turning up your own frequency, with clarity and intention.

That’s your 1% shift today: be unapologetic with the energy you naturally bring.

My thoughts

Self-help doesn’t always come wrapped in soft tones and productivity hacks.
Sometimes, it shows up in the form of a bold girl on YouTube — someone who swears too much, laughs too loudly, and somehow still teaches you something real about owning your voice.

She may not reflect the version of me I see in the mirror, but she reminds me that owning your story — fully and fearlessly — is the most radical kind of self-love.

And maybe, just maybe, that’s the shift we all need.